BNR Exchange Rates
10.02.2012- 1 EUR
4.3529 RON - 1 USD
3.2831 RON - 1 CHF 3.5986 RON
- 1 GBP 5.1981 RON
- 1 gr. aur181.2627 RON
How the Chinese explored the tourism brand Elena Udrea launched. Why wasn't Basescu there?Updated: 02-08-2010 | Politics
Made with European Union money, officially launched 24 hours after it had been leaked at home, on the music of Gheorghe Zamfir, and with hostesses from Bolivia and Bulgaria. That was the birth of "our first professional tourism brand", according to the officials, and it was launched on "Romania Day" at the 2010 Shanghai World Expo, which is the most ambitious expo in history.
Of the 70 million visitors Chinese authorities are expecting between May 1st and October 31st, Romania's pavilion has received two million since the beginning of this month. As such, the place where over 200 countries and international organizations chose to show what they had best was deemed the most appropriate place to launch Romania's new tourism image.
"I strongly believe Romania is a country that can truly stand out, that it is a beautiful country waiting to be discovered", said Minister Elena Udrea in a brief speech. The location for the presentation was the stage inside the "Green Apple" (Greenopolis) - Romania's pavilion being one of the only 47 individual national pavilions.
Romania's tourism promotion will focus on "a country of diversity and multiculturalism" (traditions kept over the centuries) and "the impossible to ignore natural wealth", said Udrea. She declared herself "proud to be a Romanian" and asked Nadia Comaneci, Ilie Nastase and Gica Hagi to come up with her on stage, whom she thanked again for yet another show of patriotism.
Latest News:
- Combined revenues of the top 20 Deloitte Football Money League clubs exceed €4.4bn to defy European economic woes
- Five banks join the partnership between RBS Romania and Vodafone for the payment of mobile telephony bills by inter-bank direct debit
- The Western Union Company reported financial results for the 2011
- Vodafone Romania reports financial results for the third quarter of the financial year 2011 - 2012
- Business needs to do more to manage deal risks in growth markets, urges PwC report
- COSMOTE Romania advises parents to keep their children safe on the internet, for the 4th year in a row
- President Basescu names Mihai Razvan Ungureanu to head new Gov't of Romania
- BNR decide do lower the monetary policy rate to 5.50 percent
- Romania: Record Transaction for the Office Market Outside Bucharest City Business Centre (CBC) in Timisoara Sold to NEPI
- METLIFE TO ACQUIRE THE CZECH, HUNGARIAN AND ROMANIAN OPERATIONS OF AVIVA plc
- BNR: Silver coin dedicated to 10 years anniversary of introducing euro coins and bills
- Deloitte: Top Trends in Telecommunications in 2012
- PwC: Big spending predicted in 2012 for gold mining companies
- The value of tax payments by card almost doubled in the first 11 months of 2011, to RON 69.4 million
- Deloitte: Top media trends in 2012. Media consumption is equally split between tradition and latest technologies
Most Popular News
- Three billion euros to be invested in energy private-public partnerships
- Romanian state plans to keep 8 pct of Petrom, at least
- IMF mission extends stay in Romania till May 9
- IMF, FinMin Vladescu discuss Government revenues collection
- Videanu admits that he is in conflict of interests in connection to Marmosim
- Greece gets 110 billion euros, biggest bailout in history
- BNR governor Mugur Isarescu: Situation is quite complicated
- Romanian-German meeting on fresh cooperation opportunities
- Gov't to earmark 6.4pc of GDP for investment
- FinMin Vladescu: Cutting 25pc off public wages pool will not generate needed savings
