The man who brought Pepsi to Romania never borrows from banks

Eli Davidai, the businessman who brought Pepsi and Burger King to Romania, said that the fast-moving consumer goods (FMCG) industry is the area in which investments could be made in the near future, mentioning that, although we are going through a crisis, there are business opportunities in Romania.

He was declared strategic investor in Romania six years ago, and currently has businesses in fields such as FMCG, hotels, restaurants, and catering (HoReCa), jewellery, IT, and the tobacco industry. "For 18 years, since I came to Romania, I have invested hundreds of millions of euro," said Davidai.

Regarding the business environment in Romania, Davidai said that the current situation is not that bad. "Yes, we do have a political crisis, but things are not bad at all. Our results are better than last year and there are many opportunities," he said, adding that, "if last year you wanted to acquire a business in Romania, the seller focused a lot on future growth that the company would register; he sold the business based on future results. Now, we can make an acquisition at the real price."

Investing without borrowing is another principle of the businessman. "We have never invested anything but our own money.

money.ro