GfK: Only one third of Romanians buy products newly appeared on market

Only 29% of Romanians over 15 years of age say they use to try products newly appeared on the market, the rest preferring to buy brands that have become familiar, shows in a survey conducted by the research institute GfK.

"About one third (29%) of Romanians over 15 years involved in the major purchases of the household the live in say they use to try products newly appeared on the market. This accentuates with the increase in income and the decrease in age. Teenagers are most likely to try new products, 55% of them saying they choose such products to the detriment of those they already know," the study conducted by GfK reads.

This attitude of the young favours dairy products, salami and sausages, soft drinks, breath refreshers and various types of sweets and salty snacks.

Compared to other countries in the region, the Romanians are among the most reluctant to try something new. The inhabitants of Bosnia and Herzegovina are the closest in attitude to Romanians, 66% of them saying they rather buy and consume the products they are familiar with, than the new ones. The most open to new are the Austrians, where 57% of the purchasers are inclined to try whatever is new on the market and only 43% fit into the category of least receptive.

In most of the countries where GfK conducted the survey - Bulgaria, Czech Republic, Macedonia and Kazakhstan - the respondents are almost equally divided between those who are willing to try the novelties and those who are more conservative and stick to well-known brands.

The survey was conducted in March on a sample of 605 persons in urban and rural area. GfKOmnibus is conducted monthly and is representative for Romania's population aged 15 years and over.

GfK Romania is the largest market research institute in Romania, with a turnover of 9.1 million in 2008.

GfK Group was established in 1934 and currently has 130 representations, offices and active participation in over 90 countries and approximately 10,000 employees. GfK Group activities are divided into three segments: Ad Hoc Research (Custom Research), Continuous research on electronics and home appliances (Retail and Technology) and Media.

Curierul National