Banks fight for Romanians' money using unorthodox metods

Publish date: 23-10-2008
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In a period in which the subject of the financial crisis started to be debated even on Sunday at the church, when the new norms of credit direct the banking market in a much expected normality and the European officials seem to be more preoccupied than ever to bring order in this sector, the Romanian banks pay more and more attention to the money of Romanians. Step by step, they increase the interests for deposits, either it's about leu or currency, and the entire marketing policy is at the moment directed for drawing in money from the population.

If till a month or two ago the credits were the main goal of the marketing campaigns, starting with a few weeks ago the banks focused on drawing in the savings of the population, for long term. The sites of the banking institutions are full of promotions for deposits and in their customer-rush some banks even infringe the law. It is like when they dress up a deposit with a coat of current account and they promise that they won't retain the tax on interest. Moreover, some of them adventure in making this type of promises even in the case of the so-called deposits.

Beside the increase of interest rates, the banking institutions also offer the most sophisticated bonuses. Despite all these, the presentation of these products is very difficult of being understood, and in conclusion the ordinary Romanians chose the classical methods for protecting their savings. For example, Banca Comerciala Romana (BCR) has introduced a few days ago in its offer a structured deposit, with option, and the output will be calculated depending of the gold's quotation evolution on the market from London.

Financiarul

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