Procter & Gamble considers Romanian investment

Fast moving consumer goods (FMCG) producer, Procter & Gamble, one of the main players on the Romanian market, is considering investing in a production unit in the country, although other countries in the region are also being considered for such an investment.

A final decision could be made this spring, according to a statement for Business Standard by the company's External Relations Manager, Ramona Brad. The advantage Romania has over other candidates is the market potential, which would also justify the local expansion of production activities.

The company is interested locally in a piece of land covering some 250,000 square meters, located in the Ploiesti Industrial Park, in the locality of Urlati. The park's shareholders recently approved the concessioning of the land to the Detergenti company, part of Procter & Gamble Romania.

A representative of the Ploiesti Industrial Park, established in 2002, told Business Standard that discussions could begin with Detergenti, and that the land will be endowed with all utilities in 6-8 months.

The industrial park is the largest in Romania, with a surface of 162.6 hectares, owned entirely by the Prahova County Council, and park clients include Kaufland Romania, Piritex International, Baumix, Calsonic Cansei, Baumeister, Fortismob, and Baumachinen.

The American company is present on the local market with its detergents Ariel, Tide, Bonux, Ace, personal care products Pantene, Head&Shoulders, and the Gillette products, including Gillette, Braun, Duracell, Oral-B. The value of the local detergent market is €150 mln, and main competitors are Unilever, Henkel and Colgate Palmolive.

Business Standard